Never has the challenge been so huge in marketing. The marketer today has immense opportunity beyond his borders. They must be able to capitalize on these opportunities. The crux of International Marketing is to teach students how to trade beyond borders and what are the adaptions and adoptations they will have to make to succeed in foreign markets.
The objective of this course is as follows: -
1. Bring out the difference between domestic and international mareketing
2. Understand how the Four Ps of marketing undergo a change in the foreign markets.
3. To understand the dynamics of International Trade
4. The role of pacaging in International Trade.
5. Impact of Multinationals on marketing efforts.
I would like to bring to the notice of the students that the first two units of the syllabus would be taken by me whereas the remaining two units will be taken by Prof. Swapna.
While undertaking this subject keep a open mind and make full attempt to grasp the dynamics of this subject.Wishing you all the best on your international journey.
